Google will Buy Yelp

Google is currently in intensive discussions with the owner of Yelp, a business review website based in San Francisco. Internet giant's intention for Yelp proposed $ 500 million.

These rumors came along with Google amid growing expanded to various local companies. Since August, at least there were five companies that Google acquired. Such information is quoted from Reuters, Sunday (20/12/2009).

Yelp mentioned could help Google gain many advantages from the local advertising market. By purchasing Yelp, Google will have one of the popular sites that store various information medium businesses, places of lodging, restaurants, and more than eight million business reviews posted Yelp users.

This will provide added value to Google in persuading local businesses to switch advertise on its Web site.